Judging a book by its cover (or, what’s in a name?)
July 22, 2019
I’m fascinated by the world of book design. I’m not a designer, nor is any part of me artistic, but I am very admiring of the beauty and power of a good book cover and design. Similarly, I love book titles: the way a few words (or sometimes just one word) can sum up a book’s essence, it’s very heart. Anyone who has struggled with the seemingly insurmountable challenge of writing a book synopsis – summarising a whole novel in 500 words, give or take – will know what I mean when I say that the ability to choose just the right title for a work is one to be admired.
Lately I’ve noticed some interesting trends in both book design and title choice.
Firstly, design. I’m focusing here on two main genres – historical fiction and contemporary fiction. Not crime, sci-fi, fantasy, horror, thrillers. These genres have their own very distinct styles and typical cover images and colours. Browse a book store or library shelves for a while and you’ll see this. A current trend for historical/contemporary fiction of the kind that I read – typically by women authors, many Australian ones – is for covers redolent with gorgeous flower motifs. Here are a few examples:
Aren’t they beautiful? I’ve not read Tess Woods’ Love and Other Battles or Kayte Nunn’s The Forgotten Letters of Esther Durrant as yet, but I can speak to the other two as being lovely novels inside their lovely covers. These are good examples of the trend for flower-adorned covers. It is definitely a ‘thing’ right now, and one which I am enjoying. I love these kinds of cover images and the beautiful design features which often continue right throughout the novels.
Now to book titles. A trend I’m noticing here is the tendency for titles to say something about a protagonist in terms of either their own profession/occupation, or that of a family member. Examples of this are: The Clockmaker’s Daughter by Kate Morton (this one also belongs in the ‘beautiful cover design’ category – see image below) The Post Mistress by Alison Stuart The French Photographer by Natasha Lester The ZooKeeper’s Wife by Diane Ackerman The Lighthouse Keeper’s Daughter by Hazel Gaynor The Botanist’s Daughter by Kayte Nunn (another ‘lovely cover’ winner) The Orchardist’s Daughter by Diane Ackerman The Time Traveller’s Wife by Audrey Niffenegger
I don’t know the reason for these trends. Publishers and editors have a major say in how a book is styled and what it is called. Most probably these are fashions, and fashions come and go: remember a while ago when it seemed like every second book published had ‘girl’ in its title? (Gone Girl, Girl on the Page, Girl in the Window…) I’ll wait with interest to see what will be the next big thing for book names and designs.